The impact of video can be measured more accurately today than ever before. Its interactive tendencies result in high click through rates for web pages, which ultimately impacts SEO for the better. Forrester Research recently reported that a web page with video is 53 times more likely to come up in the first page of a Google search, compared with a text-only web page with the same content. In order to have such a measureable impact, it’s important to leverage your video effectively.

Make sure any videos you upload are properly coded to optimize keyword searches, which allows you to track search engine statistics. You can do this by assigning the most commonly used words people use to find your company, its products or its industry. Also, include the key words, names of people in the video, the company, the topic or sub-topics included in the video and other, more general terms that anyone might use in a web search.