Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
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Groundswell: Winning in a World Transformed by Social Technologies
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Zag: The Number One Strategy of High-Performance Brands
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Truth, Lies and Advertising : The Art of Account Planning
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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The Green Marketing Manifesto
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
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Adland: A Global History of Advertising
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Doing Anthropology in Consumer Research
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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
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The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy
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How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
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Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
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How to Plan Advertising
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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How to catch the Big Idea: The Strategies of the Top-Creatives
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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
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Hoopla
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Ads to Icons: How Advertising Succeeds in a Multimedia Age
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Truth: The New Rules for Marketing in a Skeptical World
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Brand Prototyping: Developing meaningful brands
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Hooplanetics
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