Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Groundswell: Winning in a World Transformed by Social Technologies
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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
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The New Influencers: A Marketer's Guide to the New Social Media
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Word of Mouth Marketing: How Smart Companies Get People Talking
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
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Meatball Sundae: Is Your Marketing out of Sync?
Author: Seth Godin
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The Anatomy of Buzz: How to Create Word of Mouth Marketing
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Plug Your Business! Marketing on MySpace, YouTube, blogs and podcasts and other Web 2.0 social networks
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The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
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Citizen Marketers: When People Are the Message
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Buzzmarketing: Get People to Talk About Your Stuff
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Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
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Buzzmarketing: Get People to Talk About Your Stuff
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Why We Talk: Seven Reasons Your Customers Will - Or Will Not - Talk About Your Brand
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BUZZ: How to Create It and Win with It
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