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The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
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Word of Mouth Marketing: How Smart Companies Get People Talking
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Wikinomics: How Mass Collaboration Changes Everything
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
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Marketing to the Social Web: How Digital Customer Communities Build Your Business
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The Long Tail: Why the Future of Business is Selling Less of More
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Wikinomics: How Mass Collaboration Changes Everything
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
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Duct Tape Marketing: The World`s Most Practical Small Business Marketing Guide
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The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right
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Beyond Buzz: The Next Generation of Word-of-Mouth Marketing
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Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
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Creating Customer Evangelists Discussion Guide
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The Horizontal Society
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